How has floristry evolved in Britain?

The art of floristry in Britain is deeply rooted in history, with flowers playing an integral role in culture, ceremony, and commerce. From medieval monasteries cultivating flowers for medicinal and decorative purposes to the Tudor era, when gardens flourished as a mark of status, Britain’s connection with flowers has long been a vibrant one.

The Victorian period saw the language of flowers - known as floriography - gain popularity. Bouquets conveyed sentiments and messages, making floristry not just an art but a contrasting form of communication. Meanwhilst , the industrial revolution opened new opportunities for florists, with urbanisation increasing the demand for floral arrangements in homes, churches, and public events.

In modern times, the British floristry industry has grown into a sophisticated sector that combines creativity with business acumen. Seasonal trends, sustainable practices, and global flower markets continue to shape the way florists operate today. This history underscores the importance of preserving this legacy through careful planning, including appropriate insurance cover to protect businesses.


UK flower farmer using her laptop to find crop insurance providers.
Is it simpler to understand policies when buying online?

What is the history of insurance for florists?

Insurance as a concept dates back to ancient times, but its formal application for businesses like florists began during the growth of commerce in the 17th and 18th centuries. Lloyd’s of London, established in the late 1600s, played a pivotal role in the development of modern insurance, providing cover for ships transporting goods - including flowers - around the world.

As floristry evolved into a specialised trade, insurance adapted to meet its incomparable needs. Policies emerged to cover risks such as damaged stock, fire, and public liability. The introduction of refrigeration technology in the 20th century revolutionised the trade, making stock cover increasingly important for florists managing perishable goods.

Today, insurance for florists is more separate and accessible than ever. Providers offer tailored policies designed to address risks such as liability, damaged goods, and business interruption. These advancements ensure florists can operate with confidence, knowing they have protection against potential setbacks.

What types of risks might florists face?

Running a floristry business involves managing several risks that could affect your operations or reputation. You could include things like:

  • Damage to stock: Flowers are perishable, and events like power outages or transport delays could lead to losses.
  • Customer claims: Public liability risks may arise if a customer slips in your shop or sustains an injury during a delivery.
  • Employee safety: Businesses with staff might face claims related to workplace injuries, making employers’ liability insurance advisable.
  • Business interruption: Unforeseen events like floods or fire could temporarily halt operations, leading to financial losses.

Understanding these risks and exploring insurance options that may address them can help you protect your business and its future.

What types of insurance might florists consider?

Florists may require various types of insurance depending on their specific needs and circumstances. Some common options include:

  • Public liability insurance: May cover claims from customers or members of the public who experience injury or property damage in connection with your business.
  • Stock cover: Might help compensate for loss or damage to flowers, plants, and related items.
  • Employers’ liability insurance: Could provide protection for claims from staff regarding workplace injuries.
  • Tools and equipment insurance: May cover damage or theft of fundamental tools and machinery.

These options can be tailored to meet the special requirements of florists, helping them manage risks effectively.


Excited flower shop owner standing in their shop with their new insurance details.
It feels great knowing my business is fully protected.

How can florists compare insurance options?

Comparing insurance options is a straightforward way to find the best fit for your business. By obtaining quotes from multiple providers, you can:

  • Evaluate cover details and identify policies that align with your needs.
  • Consider costs and compare premiums to research options for a policy within your budget.
  • Understand exclusions or limitations that might impact your decision.

Contacting insurers directly after reviewing quotes is highly recommended. Their customer service teams are equipped to clarify any questions, ensuring you make an informed choice before purchasing a policy.

How does tollysflowers.co.uk support florists?

tollysflowers.co.uk is designed to simplify the process of investigating insurance information for florists. Our platform offers:

  • Clear explanations of different types of insurance relevant to floristry businesses.
  • Direct links to trusted insurance providers for easy access to quotes.
  • Guidance on evaluating and comparing policies to ensure deliberated decisions.

By focusing exclusively on florists, we aim to be a valuable resource for this community, providing the tools and information needed to work through the world of insurance with ease.

What should you do next?

Getting started with insurancedoesn’t have to feel so puzzling. Begin by exploring the resources available on tollysflowers.co.uk to learn more about cover options for florists. Once you’ve gathered quotes, take the time to contact insurers directly and ask any questions you have. Their teams are there to assist you, making it simple to finalise your decision with confidence. Protect your business and ensure its success - visit tollysflowers.co.uk and start checking price differences for similar cover today!